Definitions and Etiquette

Last updated: [2025-10-01]

This document defines common terms used across the Listed2GO Platform and outlines etiquette for transactions in online marketplaces. Use it alongside your Terms of Service, Privacy Policy, and Guarantees, Warranties, and Insurance Policy.

Core platform terms

  • Platform: The website, apps, dashboards, APIs, and services operated by Listed2GO.
  • User: Any person or entity that accesses or uses the Platform.
  • Buyer: A User who purchases goods or services on the Platform.
  • Seller: A User who lists, offers, and fulfills goods or services on the Platform.
  • Listing: A Seller’s published offer that includes price, description, images, and terms.
  • Order: A Buyer’s confirmed request to purchase a listed item or service.
  • Checkout: The process where the Buyer reviews the order and submits payment details.
  • Payout: Funds disbursed to the Seller after a successful transaction, less fees and holds.
  • Dashboard: The authenticated area where Users manage accounts, listings, and transactions.
  • Policy: Any posted rule (e.g., Terms of Service, Privacy Policy, Guarantees Policy) that governs use of the Platform.

Transaction and commerce terms

  • SKU (Stock Keeping Unit): A unique identifier used to track an item’s inventory.
  • MSRP: Manufacturer’s Suggested Retail Price; a reference price, not necessarily the sale price.
  • Net price: Price after discounts but before taxes and shipping.
  • Gross price: Total price including item cost, taxes, and shipping.
  • Invoice: A commercial document requesting payment, listing items, quantities, and terms.
  • Receipt: Proof of payment provided to the Buyer after the transaction.
  • Quote: A price estimate provided by a Seller, typically valid for a set period.
  • Lead time: Time from order placement to shipment readiness.
  • Handling time: The Seller’s stated time to prepare an order for shipment.
  • Backorder: An order accepted for an out-of-stock item with later fulfillment.
  • Preorder: A purchase for an item not yet released or available.
  • Cancellation: Termination of an order before shipment or fulfillment.
  • Return: Buyer sends back goods per the Seller or Platform policy.
  • Refund: Reimbursement to the Buyer following cancellation, return, or dispute resolution.
  • Partial refund: A portion of the order price returned (e.g., excluding shipping).
  • Chargeback: A payment reversal initiated by the Buyer’s card issuer or payment provider.
  • Escrow/hold: Temporary retention of funds pending delivery confirmation or dispute resolution.
  • Bundle: Multiple items sold together at a combined price.
  • Variant: A listing option differing by size, color, or configuration.

Marketplace operations and performance

  • Fulfillment: The process of picking, packing, and shipping an order.
  • Carrier: The shipping company transporting the goods (e.g., postal service, courier).
  • Tracking number: Identifier provided by the carrier to monitor shipment progress.
  • Delivery confirmation: Carrier’s record that an order was delivered to the destination.
  • RTO (Return to Origin): Shipment returned to the Seller due to failed delivery.
  • SLAs (Service Level Agreements): Performance commitments (e.g., response time, ship-by dates).
  • KPIs (Key Performance Indicators): Metrics tracking Seller performance (e.g., on-time rate, defect rate).
  • Defect rate: Percentage of orders with issues (e.g., “not as described,” late shipment).
  • Penalties: Measures applied for policy or performance violations (e.g., listing removal, fee changes).

Legal, policy, and risk terms

  • Warranty: A promise about product condition or performance for a defined period.
  • Manufacturer warranty: Warranty provided by the product’s maker; terms vary by brand.
  • Extended warranty: Additional protection purchased separately beyond the standard warranty.
  • Guarantee: Platform or Seller commitment (e.g., delivery as described or refund).
  • Indemnification: A User’s obligation to defend and hold the Platform harmless from certain claims.
  • Limitation of liability: A contractual cap on damages recoverable from the Platform or a party.
  • Arbitration: Private dispute resolution with a binding decision by an arbitrator.
  • Class action waiver: Agreement that disputes will be resolved individually, not as a class.
  • Force majeure: Events outside a party’s control (e.g., natural disasters) excusing performance delays.
  • DMCA takedown: Process to remove content alleged to infringe copyrights.
  • Privacy Policy: Document describing data collection, use, sharing, and user rights.
  • Compliance: Adherence to applicable laws, regulations, and Platform policies.

Insurance and shipping protection

  • General liability insurance: Covers bodily injury and property damage claims related to business operations.
  • Product liability insurance: Covers claims arising from defective or unsafe products.
  • Cargo/shipping insurance: Covers loss or damage to goods in transit.
  • Professional liability (E&O): Covers errors and omissions for service-based Sellers.
  • Certificate of insurance (COI): Proof document showing coverage limits, dates, and insured parties.
  • Proof of delivery (POD): Evidence of receipt by the Buyer (signature or carrier confirmation).

Global trade and tax terms

  • Incoterms: International commercial terms defining delivery obligations and risk transfer (e.g., EXW, FOB, CIF, DDP).
  • Customs duties: Taxes levied on imported goods by the destination country.
  • Import VAT/GST: Value-added or goods-and-services tax applied to imports.
  • HS code: Harmonized System code used for classifying goods in international trade.
  • Country of origin (COO): Where a product is manufactured; affects tariffs and labeling.
  • Restricted party screening: Compliance check against sanctions or denied parties lists.
  • Export controls: Laws regulating the export of certain items, technology, or data.
  • De minimis thresholds: Minimum value below which duties/taxes may not apply in some jurisdictions.

Reviews, content, and IP

  • Review: Buyer-provided rating and feedback about a product or Seller.
  • Feedback manipulation: Attempts to influence reviews via incentives or coercion; prohibited.
  • User-generated content (UGC): Content posted by Users (e.g., images, descriptions, comments).
  • License to Platform: Permission granted to the Platform to host and display UGC to operate the service.
  • Counterfeit: Goods that unlawfully copy trademarks or trade dress; prohibited.
  • Brand registry: A process to verify brand ownership and protect listings from infringement.

Etiquette for transactions

  • Clear communication: Describe items accurately, respond promptly, and confirm order status changes.
  • Professional tone: Be courteous, avoid inflammatory language, and focus on solutions.
  • Expectation setting: State handling times, shipping methods, return windows, and warranty terms upfront.
  • Evidence sharing: Provide photos, tracking, and documentation during disputes without delay.
  • Timeliness: Ship by stated deadlines and acknowledge messages within the posted SLA.
  • Fair dealing: Honor listed prices and promotions; do not steer transactions off-Platform when prohibited.
  • Privacy respect: Use Buyer data only for order fulfillment and permitted communications.
  • Review integrity: Leave honest, factual reviews; do not solicit positive reviews with incentives.
  • Conflict resolution: Try informal resolution first; escalate through the dispute center if needed.
  • Accessibility and inclusion: Ensure listings and support are accessible; avoid discriminatory conduct.

Technical and security basics

  • 2FA/MFA: Two-factor or multi-factor authentication for added account security.
  • API key: Credential used by authorized systems to access Platform APIs.
  • Tokenization: Replacing sensitive data (e.g., card numbers) with non-sensitive tokens.
  • PCI compliance: Security standards for handling payment card data.
  • Encryption: Protecting data in transit and at rest using cryptographic methods.
  • Anonymization vs. pseudonymization: Removing identifiers entirely vs. replacing them with reversible tokens.

How to use this document

  • Linking: Reference this page from your Help Center and Seller onboarding.
  • Consistency: Align definitions with Terms of Service and other policies.
  • Localization: Add region-specific definitions (e.g., EU consumer guarantees) where you sell.
  • Updates: Review quarterly or when policies and features change.